HANUI CREATIVE HOUSE
Creative Direction. Concept Origination. Sensory Curation.
Creative Direction. Concept Origination. Sensory Curation.
Where Artistry Becomes Identity.
Where Ideas Create Experience.
Where Concept Defines Culture.
A luxury creative studio devoted to the craft of fragrance, brand identity and sensory storytelling.
ABOUT HANUI CREATIVE HOUSE
A creative house specializing in fragrance concept development, identity creation and sensory driven design.
We originate ideas that captivate.
We curate experiences that endure.
We craft identities that become legacy.
Our work elevates brands, inspires imagination and shapes the way people experience beauty, scent and emotion.
Hanui Creative House unites design intelligence, sensory strategy and artistic precision to create concepts that feel timeless, elevated and unmistakably distinct.
CREATIVE DIRECTOR | JOSHUA PARK
Joshua Park is the creator behind Hanui Creative House.
A concept originator and creative director specializing in fragrance, identity and sensory focused design.
His work is defined by refined aesthetic sensibility, emotional intelligence and a deep understanding of scent as a medium for storytelling.
Joshua creates concepts with clarity and purpose.
Concepts that feel modern.
Concepts that feel elevated.
Concepts that linger.
Memory. Emotion. Expression.
We design olfactory concepts that translate story into scent.
Fragrance architecture informed by depth, culture and sensory understanding.
Scent as narrative.
Scent as identity.
Scent as invisible design.
Vision. Form. Atmosphere.
We guide brands through aesthetic refinement, packaging concepts and editorial direction.
Every detail shaped with intentionality, restraint and quiet luxury.
World building for brands who seek distinction, depth and emotional presence.
Discovery. Origination. Refinement.
We uncover essence.
We construct meaning.
We refine until the concept becomes inevitable.
Thoughtful. Collaborative. Vision led.
MISSION
To create elevated concepts and sensory driven identities that transform the way
fragrance, brand and beauty are experienced.
VISION
To become a premier creative studio for fragrance and brand innovation.
A singular house where artistry, identity and sensory design unite.
ARTISTRY. IDENTITY. PURPOSE. CULTURE. LEGACY